Email analytics · for B2C publishers
Most reports give you numbers. CrowdScout gives you answers.
See true reader engagement on the segments you build, measure how every mailing performed, and ask your data anything in plain language. Privacy-first, by architecture.
Works alongside your stack — a tracking pixel or a data feed is enough. No migration.
Slowly. List health rose from 0.34 to 0.41 in 14 days on the back of the re-engagement series, and weekly churn eased to 1.2%.
Yes — across the six sends that used it, engaged opens are 3.4 pts higher. Click-through held flat, so you won attention, not clicks.
Segments
Build the audiencesthat actually matter.
Group readers the way you already think about them — loyal readers, lapsed donors, weekend openers. CrowdScout scores every segment for health and churn, and tracks how it moves over time.
- Segments you define — by behaviour, brand or your own fields.
- List health & churn scored per segment, week over week.
- Engagement states — active, silent, dormant — for every reader.
Segments · list health
12 activeTrue engagement
Measure engaged readers.Not just opens.
An open isn't engagement. CrowdScout measures engaged opens, clicks and reading behaviour on every segment — so you see which readers are actually paying attention, and which are drifting.
- Engaged open and click rates you can trust.
- Active, silent and dormant readers, counted per segment.
- Trends over time — see engagement climb or slip at a glance.
Engagement · last 7 days
Campaign impact
Know what each mailingactually did.
Drill into any mailing or campaign: engaged opens and clicks over time, which segments responded, and how two sends stack up side by side.
- Per-mailing drill-down — opens, clicks and engaged readers.
- Which segments responded to each send.
- Compare 2–5 sends to see what moved the needle.
Mailings · impact
last 7 daysPrivacy by design
Privacy-first,by architecture.
Built for the European market: EU data residency, strict tenant isolation, and a hard boundary that keeps recipient data away from the AI by design. A selling point, not small print.
- EU data residency and a GDPR Art. 28 processor role.
- Strict tenant isolation — your data is yours alone.
- AI egress boundary — the assistant never sees a recipient.
AI egress boundary
deny by defaultNever leaves your tenant
- Recipient identifiers
- Raw IPs & user-agents
- Your tenant's own ID
What the AI sees
- Aggregated metrics
- Segment rollups
- Campaign summaries
Why publishers switch
We stopped arguing about whose open-rate number was right. CrowdScout gave us one we trust — and the story behind it.
Head of Audience · regional news publisher
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See it on your own sends.
A 30-minute walkthrough with your data in mind. We'll reply within one business day.